raising cane's marketing strategy

The company was founded in 1996 and is based in Baton Rouge, Louisiana. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. At Canes, Restaurant Marketing is executed through localized Caniac Our commitment & dedication to Restaurant support is a competitive Be the first to receive the latest Brand Ambassador Retail Full-Time Jobs in the US. Lensa, Inc. - Lensa is a job search engine. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. For information on We have only ONE LOVE(r) - quality chicken finger meals! The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. But its likely something the industry will see more of as the labor pool remains tight and restaurants look to play up their fun, unique culture and benefits. Raising Canes recently launched its biggest marketing campaign in its history, starring what the chicken-finger chain says is its biggest asset: Its workers. ui online unemployment florida You will lead the overall strategy for Marketing Technology at DoorDash and help deploy millions of dollars of spend. The Business Unit Leader will lead & direct the Business Unit Team. Sign up to receive texts from Restaurant Business on news and insights that matter to your brand. The Business Unit Teams are comprised of Support Crewmembers who are functional experts in various disciplines. Serve as an innovation expert for internal communications tools, staying abreast of trends and tools, and providing direction and assistance on the development of new and effective ways to communicate via our current and future channels, Drive the overall editorial content strategy and calendar for the companys internally focused communications app including articles, documents, videos, photos, cultural pieces and more, Manage adoptions and all aspects of analytical data and highlight calls of action to improve engagement of internally focused communications app, Consult with internal teams, including Multimedia and Design, to drive engagement for the app, Help lead ideation and content creation targeted for our internal audiences Restaurant Crewmembers, Restaurant Managers, Franchise Partners and RSO Crewmembers, Manage the overall workflow of app content submissions and requests from internal departments throughout the Company serving as a gatekeeper for content and ensuring content is developed on time and meets Raising Canes standards, Serve as the first line of troubleshooting and counsel across the organization for app issues, solutions, content creation, organization of content and functionality of the utility, Analyze app site information, including usage trends, click-through rates, and recommend improvements to continually evolve the utility, Manage Communications Specialist dedicated to the mobile application, Manage communications between Restaurant Support Office and the Restaurants, serving as a primary point of contact and a communications gatekeeper for Restaurant Operators, Collect content/information from internal departments and write content for Restaurant Operators and Franchise Partners, Write and edit a variety of internal documents, executive communications, mass email communications and other communications, as assigned, Support the training team, as needed, to develop and implement training materials in a variety of mediums for campaigns and other program launches, as assigned, Bachelors degree required emphasis on Communications, Journalism or English preferred, 5-7+ years communications experience required emphasis on internal or field communications preferred, Solid understanding of internal communications mobile application strategy and execution, in addition to maintenance, Experience managing a Company Intranet/Internal Mobile Application or Social Media experience a plus, Superior writing, editing and proofreading skills, Advanced PC skills, including Microsoft Office (Word, Excel, PowerPoint, Outlook), Manage multiple projects and deadlines under direct supervision and independently, Effective and consistent communication with colleagues and our vendors, Commitment to highest production quality on all projects, Ability to handle stressful and time sensitive situations in a cool, effective manner. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! Read more, Upgrade to Premium to view the number of applicants for this Job, Upgrade to Premium to start a conversation with Raising Cane'S. Raising Canes vision is to grow Restaurants, serving our Customers, all over the world and be the brand for quality chicken finger meals, a great Crew, cool Culture and active Community involvement. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. We are not an agent or representative of any employer. Simler brings nearly ten years of advertising and marketing experience to Raising Canes. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. At Canes, Restaurant Marketing is executed through localized Caniac The Communications Manager will utilize internal communications experience to serve as the companys primary point person for all aspects of the companys internally focused mobile application platform, including adoption, engagement, planning, developing, publishing and monitoring all communications content that appears on the internally focused mobile application news articles, videos, executive communications, forums, blogs, training documents, biographies and a variety of other communications ensuring they are aligned with the Companys Vision, Mission and Culture, and are developed to Raising Canes high standards. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. The Business Unit Leader will set priorities & goals for the Business Unit Team that are aligned to Company objectives & plans so there is a singular message and clarity in priorities for the entire Business Unit Team. Our commitment & dedication to Restaurant support is a competitive advantage! With B03 #BackyardBliss comes in second at 1.6x. At Raising * 2020 Andersen brand surveys of U. Molfetta, Molfetta Law, LLC, Jordan Salkin, Shayna G. ) Want to receive job alerts for similar jobs? BATON ROUGE La. You might liken it to a family reunion; the platform is the place where employees from across the company connect with each other, submitting their thoughts and ideas about work, sharing the fun, and staying safe. Find your B2B customer within minutes using affordable, accurate contact data from Datanyze, Raising Cane's headquarters are located in 100 North Ste 802, Baton Rouge, Louisiana, 70802, United States, Raising Cane'ss main industries are: Restaurants, Hospitality, Raising Cane's appears in search results as Raising Cane's Chicken Fingers, Raising Restaurants LLC, Raising Cane's, Raising Canes Chicken Fingers, Raising Canes, International Organization for Standardization, Web Hypertext Application Technology Working Group, Microsoft IIS Application Request Routing (ARR), Get Free Access to Raising Cane's Contacts Info. She will be responsible for Raising Canes advertising, public relations, brand strategy and overall marketing. Todd Graves and Craig Silvey launched Raising Cane's Chicken Fingers (commonly known as Raising Cane's) on August 26, 1996 in Baton Rouge, Louisiana, as a fast-food restaurant business specializing on chicken fingers. Get todays need-to-know restaurant industry intelligence. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. The various Support Departments or Functions are led by best-in-class experts. Raising Canes workers took cell phone photos to submit to the campaign. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). Secondary Responsibility Provide Leadership and Coaching to Business Unit Team, Identifies current needs and/or gaps and directs Business Unit Team support to achieve desired results, Directs Area Marketing support in developing and altering plans to most effectively utilize media, sponsorships and active community involvement, Directs Training support to support underperforming Restaurants, certify training Restaurants, facilitate rollouts and assess effectiveness of current training programs, Directs Recruiting support to assess needs, build recruitment strategies and allocate resources to attract and onboard all levels of Restaurant Crewmembers, Conducts regular business reviews in conjunction with the Area Business Unit Team, Tertiary Responsibility Collaborates with RSO and Functional Crewmembers to Support Restaurants, Collaborates with Functional Leaders to screen and hire best-in-class Functional experts for the Area Business Unit Team, Collaborates with Functional Leaders in all personnel management of the Business Unit Teams: compensation, performance reviews, expense management and PTO review and approvals, Provide insight and feedback to RSO & Functional Crewmembers on the effectiveness and usefulness of all Restaurant programs, systems and tools, Recognizes when potential gaps in support, processes, and/or tools for the Restaurants exist and notify the appropriate parties for resolution, Leverages appropriate forums to ensure all RSO & Functional Crewmembers are aligned to the goals and objectives of the Area Business Unit Team, 5+ years experience in the restaurant industry with multi-unit leadership experience, Retail / Restaurant experience in Operations for multiple units, Microsoft Proficient: Word, Excel & Power Point, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Strong work ethic and hands on approach, High level of attention to detail, analytical & decisive decision maker, Action & result oriented, strong commitment to quality & data-driven results, Ability to see the big picture and focus on unit level performance concurrently. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. To find out more, read our privacy policy. Theyll be featured in local TV spots, as well as restaurant-level point-of-sale materials, social media and more. The platform quickly became the go-to spot for information on in-restaurant training, education opportunities, news alerts, and community involvement. WebRaising Cane's Chicken Fingers is hiring a Field Marketing Manager, with an estimated salary of $80,000 - $150,000. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! Realizing that its workforce was not only physically disconnected but virtually as well, spread out across 560 locations, Raising Canes looked for a solution to revolutionize awareness of whats happening in the restaurants and the connection between Crewmembers at all levels of the business. Connect with us (https://applycorporate-raisingcanes.icims.com/connect) for general consideration. Would you wear Waffle House sneakers? WebRaising Canes is a brand that values high performance. The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. In addition to consistently driving Customer traffic, goals will include establishing a strong brand with clear market positioning to increase brand loyalty. People in the H04 #College segment are 3.2x more likely to visit Raising Cane's. We are looking for a hardworking Field Marketing Manager - Cleveland to join our stellar team at Raising Cane's in Cleveland, OH. Vice President, Media Sponsorships & Fry Cook & Cashier, Vice President, Restaurant Marketing & Fry Cook & Cashier, Vice President, Total Quality & Fry Cook & Cashier, Vice President, Marketing & Fry Cook & Cashier, Senior Vice President, Crew Relations, Fry Cook& Cashier, Director, Office Services & Fry Cook & Cashier, Office Services Assistant & Fry Cook & Cashier, Vice President, Recruiting & Fry Cook & Cashier. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). WebAt Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships At Canes, Restaurant Marketing is executed through localized Caniac Registered in England and Wales. Learn more about Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. Founded by Todd Graves in 1996, RAISING CANES CHICKEN FINGERS has more than 530 restaurants in 28 states, Bahrain, Kuwait, Saudi Arabia and the United Arab Emirates with multiple new restaurants under construction. The Tour360 22 X Waffle House golf shoes go on sale Thursday ($200 for womens sizes, $210 for mens). company was founded by Founder Todd Graves in Baton Rouge, Louisiana. At Canes, Restaurant Marketing is executed through localized Caniac (Grass-Roots or Neighborhood) Marketing, Media & Public Relations, Sponsorships (paid partnerships with for profit organizations) and Active Community Involvement initiatives (paid & non-pad partnerships with non-profit organizations). Currently, Raising Canes is charging their franchisees 5 percent of revenue in royalty fees, and an additional 4 percent of revenue in advertising fees. SUMMARY: Renewal by Andersen (RbA) has an exciting opportunity to join a winning, competitive team of Sales Consultants in our Laguna Hills, CA location supporting Orange County and beyond! Do not sell my personal infoPrivacy PolicyContact UsRSS, Raising Canes enlists its workers as stars of its latest ad campaign. WebIndeed Jobs Laguna HillsFree, fast and easy way find a job of 845. WebTARGET MARKET SEGMENTATIONS. Adidas bills the shoes was batter-like in color, with a waffle texture embossed around them. Apply Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. If youre headed to Restaurant Leadership Conference in Phoenix next week, be sure to stick around for the final session. The new world of intelligent employee communications, Supporting a spirited and giving employee culture through communication and engagement. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. Please say hi if youre there. Raising Canes, the chicken-finger giant with roughly 550 locations in 30 states, as one of the haves. The Our commitment & dedication to Restaurant support is a competitive advantage! Our commitment & dedication to Restaurant support is a competitive advantage! Restaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. Winsight is a leading B2B information services company focused on the food and beverage industry, providing insight and market intelligence to business leaders in every channel consumers buy food and beverage convenience stores, grocery retailing, restaurants and noncommercial foodservice through media, events, data products, advisory services, and trade shows. The latest from Restaurant Business, sent straight to your inbox. Lines and paragraphs break automatically. It is a very fun place to work at and Ive honestly come across some very interesting and exciting people that Ive created a bond with. Raising Canes connected its team of frontline employees with 1LV Crew, a workforce communication platform developed in partnership with Firstup. WebRestaurant Marketing is the implementation of the Raising Canes brand and Marketing Strategy. In addition, to Vendors, Franchise and RSO Partners, Restaurant Support Business Unit Team Partners & Crewmembers are critical to our success! ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Provide Leadership & Support to all Restaurants and Business Unit Team, Responsible to deliver What We Do, high-performing, best-in class Operations by working with, leading & inspiring restaurant management teams & Crewmembers, identifying areas of opportunity, holding accountability and celebrating successes, Ensure Company Restaurant activities and operations are aligned to Raising Canes Vision, Mission, Core Values & Non-Negotiables, Directs and operates Restaurants while leveraging, directing and collaborating with the Area Business Unit Team, Builds and executes Operational plans built from the ground up, Delivers operations performance aligned to sales driven, profit smart philosophy, Coaches restaurant leaders to show appreciation through the 3 Rs of Canes Love: Respect, Recognize and Reward. The Business Unit Leader will lead & direct the Business Unit Team. Read all about our exciting new platform enhancements. requesting a reasonable accommodation Marketing Strategy Cont. Mission Statement: Our concept is simple and unique we only have ONE LOVE quality chicken finger meals! WebAt Raising Canes Chicken Fingers, our concept is focused and unique. Sign In Q3 was a very strong quarter for the QSR. We use cookies to improve your experience on our site. We are not an agent or representative of any employer. In this case, the all-day breakfast chain teamed up with shoe-maker Adidas on a limited-edition Waffle House shoe, in honor of the Masters golf tournament. They have a track record of precision, they optimize operations, and they seek to hire that way too. The 70-unit Raising Canes Chicken Fingers said it has appointed Jennifer Simler to the new post of marketing director. Raising Cane's USA, LLC operates a chain of restaurants in the United States. You can deactivate or delete job alerts by clicking the button below. Simler most recently was a senior account director for the Propaganda Inc. advertising agency in St. Louis. The Business Unit Leader will lead & direct the Business Unit Team. It was really fun, said Kumaran, who appears in the ads with Raising Canes founder and co-CEO Todd Graves. In 2015, the business began its worldwide expansion by opening its first location in Kuwait. Nation's Restaurant News is part of the Informa Connect Division of Informa PLC. The ALM will be responsible to evaluate the effectiveness of marketing strategies, tactics & programs and provide feedback, collaborate with the RSO (Restaurant Support Office) Marketing function to influence the evolution of programs, systems & processes. WebYou can get a paycheck anywhere, but at Raising Canes, youll get career training, recognition and rewards. A thorough marketing strategy covers the four Ps of marketing: product, price, place, and promotion. WebAt Raising Canes, we support our Restaurants with both Business Unit & RSO support. With alignment from Department / Function leaders, the Business Unit Leaders will determine & direct the day to day priorities of Business Unit Crewmembers. Teriyaki Madness had some fun with what couldve been a marketing nightmare. Our commitment & dedication to Restaurant support is a competitive advantage! WebRaising Canes 2016 Marketing Plan By: Tayler Rivera Contents Executive Summary 3 Mission Statement 5 Situational Analysis 6 Target Market 10 Competitive Review 12 For information on At Canes, Restaurant Marketing is executed through localized Caniac Search job openings, see if they fit - company salaries, reviews, and more posted by Raising Cane's employees. As we strive to achieve Raising Canes Vision, we leverage multiple partnerships to expand our global footprint while maintaining a local presence & identity through great teamwork! The RSO Support Department / Functional leader is responsible for the hiring, training, personnel management, development & functional routines for the Business Unit Crewmembers. We have only ONE LOVE - quality chicken finger meals! Copyright 2023 Grabjobs Pte.Ltd. Restaurants will always be the center of our business. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Bachelors Degree Required (Marketing & Communications degree preferred) or relative experience in a field marketing role, 3-5 years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact, General knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizationalskills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area. WebStep 1: Rank Top Segments Go to the Analyze tab. Every talented Crewmember in our Restaurant Support Office (RSO) is integral to our success and a value to our rapidly growing company. At Canes, Restaurant Marketing is executed through localized Caniac (Grass Ill be moderating a star-studded panel with Kieran Donahue (IHOPs CMO), Tana Davila (P.F. This role is primarily responsible for driving the internal communications strategy and site development for the companys internal communications mobile app. In the ad, the chain points out that 95% of its franchisees began as delivery drivers or store employees. It supports this spirited and giving Maintains full responsibility for financial performance directly impacting area restaurant operations and is accountable to all aspects of the restaurant EBITDAR budget planning, management and performance. At Raising Canes, we support our Restaurants with both Business Unit & RSO support. In this safe and creative environment, employees share everything from time-saving and quality-improving work processes to excitement over new restaurant openings and community events. WebMission, Vision, and Values of Raising Cane's. Find out what skills and jobs are in high demand. WebRestaurant chain Raising Canes Chicken Fingers is an international fast-food chain. public relations, brand strategy and ages 25 to 55. significant The Business Unit Crewmembers will leverage their functional expertise to develop strategies, tactics and plans that help the Business Unit achieve its goals. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. in the application process, EOE including Disability/Protected Veterans. WebThank you so much for your enthusiasm about Raising Canes. geographic- states that contain Raising Cane's restaurants. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. ), Exercises good judgment & decision making, Problem solver, analytical, detailed & process oriented, Self-starter, organized and able to manage multiple priorities (project management), Excellent interpersonal & communication skills, Ability to establish goals and convert plans into action, Primary Responsibility Support Restaurants, Collaborates with Business Unit leaders to evaluate the marketing readiness of each Restaurant to establish support approach and expectations frequency and execution of touch points varies with Operator tenure and individual Restaurant performance, Train the Restaurant Marketing System to New Operators and provide ongoing training of new marketing initiatives and existing programs, Responsible for enforcing Raising Canes brand standards and Restaurant Marketing philosophies, Secondary Responsibility- Support Business Unit(s), The RLM is responsible for developing and executing business unit marketing plans that include specific marketing objectives (Sales, Customers, ROI & Brand Loyalty goals), Lead Regional Area Leader of Marketing team and reinforce Business Unit routines, Tertiary Responsibility Support Function, Recruit, hire and train exceptional Area Leaders of Marketing and Restaurant Marketing Coordinators, Influence function support resources and priorities, Expert knowledge of core marketing concepts and competencies, Operational mindset with strong interpersonal skills, Expert time management and project organizational skills, Acts as a role model, consistently represents & lives Canes Values, Adherence to Company How We Do Business requirements, Required to live within assigned Region, Area or Market (Home Base or Regional Office Base as assigned), Ability to Travel 50-70%; within designated area, Bachelors Degree Required Marketing & Communications degree preferred, 8+ years of Marketing experience required, Field Marketing experience in a multi-unit restaurant /retail environment (trade area based marketing planning & execution), Knowledge and experience working with media and sponsorships including establishing new & maintaining relationships, negotiating contracts, implementing assets and assessing impact. Business Unit Support Crewmembers are aligned to a specific Business Unit defined as either a Region, Market or Area. WebAccelerates the already fast-growing Raising Canes Brand, Founder and Mascot social channels through distinct content calendar development, timely pop culture and trending Recipes online suggest it's made from ingredients including mayonnaise, ketchup, Worcestershire sauce, garlic powder, salt, Become a Restaurant Business member today and unlock exclusive benefits, including unlimited access to all of our content. Consider the chains sales in 2016 were about $576 million with about 250 units. Learn more about This job is no longer accepting applications. The company has ONE LOVEquality chicken finger mealsand is continually recognized for its unique business model and customer satisfaction. You have successfully created a new job alert. Simler is a graduate of Northwest Missouri State University with a bachelors degree in journalism. One Love. campaign features more than 6,000 Canes crew members some from every one of the fast casuals 622 locations.

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