kpop fans demographics

FYI, this is . K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. This game allows players to create or direct their own stories through the members of the BTS. Recently, Aladin Music gathered up the data of their online customers who purchased albums from the website and listed up the ratio of female and male fans who purchased girl idolalbums. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. allkpop is a registered trademark of 6Theory Media, LLC. Japan, the second largest music market after the United States, has a massive K-Pop following. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. The main kpop fans are teenagers and young adults who are aged 16- 20 year old. var F14249_sb_requiredFields=new Array();var F14249_sb_validateFields=new Array();F14249_sb_requiredFields.push('F14249_sb_Category');F14249_sb_requiredFields.push('F14249_sb_email');F14249_sb_requiredFields.push('F14249_sb_feedid');F14249_sb_requiredFields.push('F14249_sb_publisherid');F14249_sb_requiredFields.push('F14249_sb_cids');var F14249_sb_fieldcol='#000000';var fbz_F14249_sb_logged=false;function F14249_sb_wait_fn(){try{if(!fbz_F14249_sb_logged){fbz_SmartForm('F14249_sb',feedblitz_full_form);try{s('F14249_sb');}catch(e){};fbz_FitForm('F14249_sb');var F14249_sb_wait_img=fbz_formMetrics(14249,1);fbz$('F14249_sb_wait_img').innerHTML=F14249_sb_wait_img;clearInterval(F14249_sb_wait);fbz_F14249_sb_logged=true;}}catch(e){}} Are you interested in testing our business solutions? We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. First thing first, well see the demography of the surveys respondents. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Would love your thoughts, please comment. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. They run fan sites, create self-designed band merchandise and produce. From new album releases to concert coverage and beyond, we've got you covered. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) in the United States in 2019 Statista, https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph], Korean Foundation for International Cultural Exchange, February 25, 2020. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. The Western Hemisphere: K-Pop Consumption and Engagement. Profit from the additional features of your individual account. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. In Korea, kpop is generally aimed at girls and women between the ages of 15-30. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." That said, K-Pop has shown itself to be a catchy and resilient art form, solidifying its position as a genre thats increasingly popular worldwide. 1. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. "How popular is K-pop in your country at the moment? Yet K-Pop has made great strides in bridging the cultural divide. However, the digital streaming and social media marketplace is saturated with local competitors such as Line Music, resulting in deceptively low consumption across US services like Spotify and YouTube. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. The K-Pop wave has been well documented in the United States. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Male idol groups are usually like 95%+ women. just 24% belonged to that demographic when tickets to the Map of . A paid subscription is required for full access. Statista. In the past week, they sawover 24million, more than 14,000 times what's expected. Korean Foundation for International Cultural Exchange. February 25, 2020. As for gender, female respondents dominate the survey results with a total of 94.58%. Explore the worldwide phenomenon of K-Pop as we answer the question: Why is K-Pop so popular worldwide? (2020). You need at least a Starter Account to use this feature. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Uncover where K-Pop has made its mark globally and where its biggest audience lies. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. The music industry, by its definition, is a group consisting of various companies, producers, and artists that aim to create and sell new kinds of music, concert shows, and more. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Kep1er Kep1er had a majority female fanbase in album sales, with 74.2% female and 25.8% male. Made by: sunshinejoonie. We believe this is somethingthat should be reflected on the charts.". That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. "BTS always seem to do better and better after each comeback, especially on the charts. Get your K-pop fix at KPOPSource.com - the ultimate destination for all things K-pop! During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. (2022). You'll see that there is a near-linear relationship between followers and mentions. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Hope it can give you helpful insights or interesting facts about K-pop. Without any further ado, please enjoy this article. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Even some of the adults are just annoying because they like to argue about everything. Spanish tracks and collaborated with local artists. Get full access to all features within our Business Solutions. Halaman Selanjutnya. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Although the term includes music of a variety of stylistic origins, it is often associated with so-called K-pop idols. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Audiences who are 45-54 years old make up 7% of traffic to the site. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. You can only download this statistic as a Premium user. These cities possess a young, enthusiastic, and wired audience, making them ideal target markets for K-Pop's preferred demographics. Access to this and all other statistics on 80,000 topics from, Show sources information Figure 7: How long have you been a K-pop fan? [Price List], 5 Steps For Sending The Perfect Demo Submission. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. So again pick an age. Other East Asian countries have a somewhat misleading representation within this data. While geographic proximity has the strongest correlation with the fandom of K-Pop, over the last 10 years, the genre has managed to overcome this boundary and has established a burgeoning audience in both North and South America. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. So, whats the most favorite K-pop group based on this survey? In Korea, Kpop (both male and female groups) are largely made up of female fans. This is all to say that K-pop fans like the BTS Army are aware of a notable shift in charts in the streaming age: The more data savvy and proactive your fans are, the more power they have to. TXT's Soobin meets up with his idol Bebe Rexha, The court sides with Lee Soo Man and bans SM from issuing new shares and convertible bonds to Kakao, Bang Si Hyuk reveals sadness over "a good company like SM having such a poor governance structure" and sheds light on acquisition of SM: "Not Monopolization", BTS' Jimin joins j-hope for 'On the Street' dance challenge, Trendz gives off mysterious vibes in New Dayz mood film, CRAVITY go from suit to stage in 'Groovy' MV teaser, SHINee's Key answers 'Ask Me Anything' questions for 'Elle Korea', Netizens react coldly to Lee Soo Man's letter dedicated to the SM Entertainment family and fans, Bang Si Hyuk personally addresses concerns of a 'monopoly' in the K-Pop industry in an interview with CNN. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. They have no real life knowledge so they just believe and go hard for anything. Chart. . For a better experience, please enable JavaScript in your browser before proceeding. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . The reason is that fangirls are loyal, passionate and more willing to pay. 10.14.20. Korean Foundation for International Cultural Exchange. Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. Currently, you are using a shared account. According to this list, Brave Girls had the most male fans buying their album at 88.7%,and STAYC had the most females buying their albums at 76.9%. However, K-Pop history has seen some exceptions, for example, TWICE. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. 4. aespa The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. However, Africa is completely ignored in the discussion. Warner Bros. "Popularity of South Korean Pop Music (K-pop) in The United States in 2019. Japan, the second largest music market after the United States, has a massive K-Pop following. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. There are also historical and economic ties with the region. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Opinions expressed by Forbes Contributors are their own. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. Music Business, Data Analytics, and Culture Insights From Chartmetric, Youve successfully subscribed to How Music Charts. (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). You need a Statista Account for unlimited access. Dancer at Heart. K-pop acts take up the three top spots on Billboard's Social 50 Chart. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. How Many Spotify Streams Are Necessary To Live Above The Poverty Line? You can also find the Tableau Public visualization dashboard Ive created to support this article. This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. There's an entire Twitter account -- BTS on Billboard! compared tothe number of followers that artist has. Fans waited in line for days to see . On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? Participation is voluntary and all information is confidential. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Register in seconds and access exclusive features. What do you want to do? Meanwhile, all transgender respondents with a total of 4 people come from the US. Following them, there are 35% of the respondents believe K-pop is time-consuming. Other East Asian countries have a somewhat misleading representation within this data. Screaming Fangirl. You need to sign in so you can join the quiz. [Online]. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. We also offer combined rates with MusicThinkTank. A Medium publication sharing concepts, ideas and codes. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. This is consistent across both Instagram Followers and YouTube Views. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. (February 14, 2022). Lalu, benarkah fans Kpop terbesar ada di Indonesia? Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Finally, audiences who are 55 years old and above make up 2% of site traffic. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop.

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