impossible whopper discontinued

The BK Stacker was first introduced in the summer of 2006. Carlotte Lucas, corporate engagement manager at the Good Food Institute Europe, commented today: Burger King was built on beef but Alasdair Murdochs plan to replacelongstandingmenu items shows that plant-based meat is integral to the chains future. [11] Due to its success in selling 6,000 sandwiches within the first four days, Burger King decided to extend the promotion period an extra nine days, ending on 6 November. The Burger King Specialty Sandwiches are a line of sandwiches developed by the international fast-food restaurant chain Burger King in 1978 and introduced in 1979 as part of a new product line designed to expand Burger King's menu with more sophisticated, adult oriented fare beyond hamburgers. We use cookies to optimize our website and our service. Do Not Sell or Share My Personal Information. The sandwich was recently added to the chains two-for-$6 discount menu on a temporary basis. The Chicken Jr. is a small fried chicken sandwich that consists of a chicken patty, lettuce and mayonnaise served on a sesame seed bun. Whopper, Triple (no cheese) Franken Whopper (Canada only) Veggie Burger (Canada only) Stacker Note: In the past, the BK Stackers have been dairy-free without cheese. It has no meat and a mere 1080 mg. of sodium. pic.twitter.com/ghLeNxw1Qh. [23][24], Despite being off the menu in the United States for several years, the product continued to be sold internationally under several names. [44] Originally made with sliced fillets of chicken, the product was replaced with a formed, chopped-chicken product several years later. Burger King is adding five new burgers, two of which utilize their plant-based Impossible patty. Impossible Whoppers are cooked on the same broiler as the normal beef patties and in an "open kitchen" environment, therefore likely come into contact with meat byproduct. Internationally the fish sandwich is also known as the BK Fish, BK Fish'n Crisp burger and Fish Royale in those markets. These sandwiches were eventually replaced with a reformulated product called Burger Buddies that was sold in pairs. The Whopper sandwich is a hamburger sold by Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, it has undergone several reformulations including resizing and bread changes. The fatigue tends to set in after the initial buzz, he said, noting that Carrols has reported a similar stabilization in sales of the much-hyped Popeyes chicken sandwiches. Combine with. It can be ordered with cheese. Initially a clone of McDonald's breakfast line, the company began to differentiate itself with the introduction of the Croissan'wich breakfast sandwich in 1982. But is a veggie burger really a healthier meal? On September 14, 2016, Burger King Cheetos Chicken Fries became available at participating restaurants. Impossible patties are flame-grilled on the same broiler as its chicken and beef, get more of their protein from sources beyond meat, McDonald's has tested both a vegan burger and vegan McNuggets, roughly the same number of calories as a traditional Whopper, Read It Before You Eat It:Taking You From Label to Table, Burger Kings Impossible Whoppers rolling out nationwide, Vegan recipes: Make Sunny Anderson's black bean burger. This veg-friendly burger is comprised of a unique patty made using an ingredient referred to as soy leghemoglobin, tomatoes, lettuce, mayonnaise, pickles, ketchup, onions, and a bun. The Burger King chicken nuggets were introduced in 1985 to compete with McDonald's Chicken McNuggets. So there wasn't a consumer base to become rapidly attached to the product. A Burger King customer who is vegan has sued the company for . The Reason McDonald's Has Stopped Serving Its Plant-Based Burger. Additionally, other sandwiches that utilize the same roll as the chicken sandwich have been introduced to the company's menu both domestically and internationally since the original product line was introduced. One such example was The Texican Whopper, an LTO version of the Whopper sold in Europe and was advertised with an ad that featured a pair of actors dressed as a cowboy and a lucha libre wrestler. Yesterday marked the official release of the 'Impossible Whopper' at Burger King in the US. The new Impossible Whopper contains 630 calories and comes with tomatoes, lettuce, pickles, mayonnaise, ketchup, and onions on the standard sesame-seed bun (via Prevention). In other words, pick up a BK Cafe coffee for a mere $1.19, and enjoy a free Croissan'wich. After the failure of the Specialty Sandwich line, Burger King went on to introduce several other premium burgers made from a variety of meats. The outlet also notes that this is part of a general drag on the company's valuation. By April, sales were so low that Peta felt compelled to order McPlants in bulk, perBloomberg, despite reviews on bothEaterandBusiness Insiderpraising the McPlant. Were happy to work with customers to improve sales across the board, Konrad said. Today, its headquarters are located in Miami, Florida. One of the most popular burgers that BK offers is the Whopper, which is usually seen compared to McDonald's own Big Mac. Chicken Tenders. The Whopper has prompted Burger King's competitors, mainly McDonald's with at least six different products and Wendy's with its Big Classic, to develop similar products designed to compete with it. They are topped with three onion rings and barbecue sauce served on a small sesame-seed bun, and can be made as a hamburger, cheeseburger or chicken sandwich. The company did not add another permanent hamburger to its menu until the introduction of the Big King sandwich in 1996 in response to McDonald's Big Mac sandwich. But the critiques go further than just observing that fast. [22] The product resurrected a previous name from the BK Hot Toppers line of sandwiches from the 1980s. The company markets very few variants of the fish sandwiches, but it does offer localized versions that are specifically tailored to meet taste preferences or customs of the various regions and countries in which it does business. The Impossible Whopper (known in international markets as Rebel Whopper, Veggie Whopper and Vegetal Whopper) is a 100% vegetarian burger with a patty manufactured by Impossible Foods of Oakland, California. In August 2014, they were reintroduced for a limited time offering (LTO) in North America, leading to their permanent re-addition to the menu in March 2015 in over 30 countries globally. [63] In August, it was temporarily made available nationwide. Help: I'm not receiving emails from vegconomist. The company began offering the first, nationally available grilled chicken sandwich product when it added the BK Broiler in the early 1990s. #impossiblebreakfast #impossiblesausage pic.twitter.com/MzvC7vJIIH, Wow! The sandwich was reformulated not to include pickles and onions, and in order to address concerns raised by vegetarian groups, the cooking method was also changed to microwaving to prevent cross-contamination with meat products. The stacker line was moved to the value menu with a reformulated ingredient list by deleting the top layer of cheese. As far back as the 1970s, international fast food restaurant chain Burger King has attempted to introduce a premium line of burgers. The tag line was "Meat, Cheese and Bacon- Stacked High". Once the novelty of it wore off, it became like every other gimmicky food offering: forgotten and unwanted. The company said in October that the sandwich was a huge hit and helped U.S. comparable sales, a closely watched measure, climb 5% in the third quarter. 6 Amazon travel essentials for your next getaway, starting at $12. The number of restaurants that opened at least 13 months increased by 0.6% in the fourth quarter of 2010. 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The product was part of a series of product introductions designed to expand Burger King's menu with both more sophisticated fare and present a larger, meatier product that appealed to 24- to 36-year-old adult males. The hamburger contained seven stacked beef patties and measured 5in (13cm) high, weighed almost 2.2lb (1.00kg), and had more than 1,000kcal (4,200kJ). He may now be selling it at a loss, he said. This new formulation proved unpopular and was replaced in 2005 with the TenderGrill chicken sandwich. The line was eventually replaced with the BK King's Collection menu of Angus-based sandwiches. Even though it has gained highly public partnerships like McDonald's, people are not buying its products in stores. [40], In 2013, the Rodeo Burger was reintroduced in the U.S. as a new line of value sandwiches with a US$1.00 price. [25][26] The BK XXL line was sold in European markets and was the center of controversy over product health standards and advertising in Spain when first introduced. The Impossible Whopper might help save the planet, but it's still high calorie, greasy, and probably not a good idea to eat everyday. [11][12], As the signature product of the company, it is often at the center of advertising promotions, product tie-ins, and even corporate practical jokes and hoaxes such as its 1998 April Fool's Day prank where Burger King took out a full page advertisement in several national publications, such as USA Today, promoting a new version of the sandwich called the "Left-Handed Whopper". [58][59], However, Burger King in the US publishes a disclaimer which states: "Burger King Corporation makes no claim that the BK Veggie Burger or any other of its products meets the requirements of a vegan or vegetarian diet. The BK Veggie is made with mayonnaise, lettuce, tomato, pickles, ketchup, and onions, and is served on a sesame-seed bun. Not like a burger-burger, but I would eat it again willingly. Since vegans traditionally avoid eggs, the Impossible Whopper was quickly dismissed as a legitimate vegan fast-food alternative since the burger is topped with mayonnaise. Various Impossible products (including its signature burger patty) are now available at food retailers in 37 states. With the introduction of the company's BK Broiler chicken sandwich in 1990, the fish sandwich became tied to the development cycle of the broiled chicken sandwich and was again reformulated and renamed as the Ocean Catch Fish fillet. The Impossible Whopper a meatless burger that tastes like meat was actually impossible to find at a Burger King in Brooklyn. The BK Toppers line was a line of cheeseburgers introduced in October 2011 as limited time offer. Sure, customers could customize an Impossible Whopper into something different adding cheese or bacon or swapping around condiments but it's only now that Burger King has finally broken out this plant-based patty into a "new" burger: the Impossible King. @VegTimes @vegsoc @vegan @TheVeganSociety @VLmagazine. pic.twitter.com/TpFQenSLFQ. IE 11 is not supported. [68][69] The Yumbo is a hot ham and cheese made with Black Forest ham, American cheese, mayonnaise and lettuce on the sub roll used for the Original Chicken Sandwich. Update, July 22, 2020: A Florida judge dismissed a lawsuit filed against Burger King, which accused them of misleading customers into thinking the plant-based Impossible Whopper is vegan, .css-1es3cx1{-webkit-text-decoration:underline;text-decoration:underline;text-decoration-thickness:0.0625rem;text-decoration-color:#004685;text-underline-offset:0.25rem;color:#004685;-webkit-transition:all 0.3s ease-in-out;transition:all 0.3s ease-in-out;}.css-1es3cx1:hover{color:#595959;text-decoration-color:#595959;}according to Reuters. I agree that my mail address is used to receive a newsletter on a regular basis. Instead of the ketchup, mayonnaise, or mustard, the Whopperito contains queso sauce. BK Chicken Fries are a fried chicken product sold by the international fast-food restaurant chain Burger King. McDonald's argument is that for them to alter their kitchen setup, the product has to have a broad appeal. CNBCreported that despite signing up for a three-year partnership with Beyond Meat, McDonald's has concluded its McPlant tests as planned, without any further expansions announced. At the same time, Burger King will also be expanding their menu with four Southwest Bacon burgers a Southwest Bacon Whopper Jr., Southwest Bacon Whopper, Double Southwest Bacon Whopper, and Impossible Southwest Bacon Whopper all of which are made with the addition of an avocado spread, seasoned tortilla strips, bacon, and a creamy spicy sauce. These sandwiches are part of a system which eventually became known as the barbell strategy; a plan designed to expand Burger King's menu with both more sophisticated, adult-oriented fare along with products that are more value-oriented. The BK Stacker was introduced using commercials that employed groups of little people in the roles of members of the "Stackers Union". The company sells slightly different versions of breakfast sandwich between international markets, using local breakfast traditions and tastes to cater to those regions. [17] When a TPG Capital-led team of investors took over the company in 2002, the new management team again restructured the menu, eliminating the King Supreme in favor of its new BK Stacker line of sandwiches. Many of these items are available in the freezer aisle at your local health food store. The ribs, 3" long, bone-in ribs, sold for about $8 order and were extremely successful. When the predecessor of international fast food restaurant chain Burger King (BK) first opened in 1953, its menu predominantly consisted of hamburgers, French fries, soft drinks, milkshakes, and desserts. It consists of most of the ingredients of the Whopper wrapped inside a tortilla. Either way, they're not on the menu now. Jessica Applegren, vice president of communications at Impossible Foods, told TODAY that company sales surged 2019. Burger King, for example, introduced the Impossible Whopper. If restaurants want to be part of the sustainable food system consumers are demanding, they would do well to follow Burger Kings impressive lead and place plant-based meat at the heart of their menus.. Vegetarian burger fans weren't happy then, either. 2023 vegconomist - a brand of vegconom GmbH. Around the world, its vegan menu is rapidly expanding, and the company has even trialed entirely plant-based locations in a few countries (albeit none in the US yet). The company has released several variants on the original sandwich. For the last few weeks, the Burger King at 736 Broadway in. Burger King's Impossible Whopper is set to take over America. Musks master plan for Tesla is built around sustainable energy economy, What to expect from Elon Musks third master Tesla plan, Before and after photos from space show storms effect on California reservoirs, Dramatic before and after photos from space show epic snow blanketing SoCal mountains, Yet more rain expected to hit California in March. The original Whopper has 660 calories, though, so there's not much of a difference. This newer sandwich was made possible with the introduction of the company's new broiler systems which allowed varying cooking times and temperatures which in turn gave the company the ability to utilize fresh cooked, thicker patties in its sandwiches. Peter Saleh, an analyst at financial services firm BTIG, toldQSR Magazinein March that "Franchisee sentiment on the sales performance was underwhelming. Burger King also explained that upon special request, Impossible Burgers can be made completely separate from the meat products. [55] In 2005, CSPI observed, "too bad you cant order it with less than 930 mg of sodium," which, while an increase from the 760 or 730mg in the sandwich in 2002, was still less than the 1100mg in the sandwich today [June 2010]. [49], The chain also moved its advertising account from McGarryBowen to new agency of record Mother in February. [70][71], The company's new broiling units were one of the key pieces in the success of the product; the new flexible batch broilers were able to be cook the ribs in a relatively short period. The characters were "Vin," played by Danny Woodburn, "the new guy," and various members of the "Stackers Union" construction team that work in a BK kitchen assembling the sandwiches. Ari Emanuel lets his AI alter ego open Endeavors earnings call, Sam Bankman-Fried increasingly isolated as another associate takes a plea deal. You'll find chicken fries and chicken nuggets on BK's menu, but not tenders. On the value side, Burger King first started offering sliders to its menu in the mid-1980s and offered them off and on for the next twenty years. Bloomberg reports that in October of 2019, fast food chain Burger King decided to ditch their Morningstar Farms-produced veggie burger patty in favor of a more realistic plant-based meat product made by the tech food company Impossible Foods. They were discontinued in the United States in 2012, but continued to be sold in some markets, such as Italy. Many people were less than thrilled that the chain's highly publicized sandwich wasn't really living up to its hype as a great option for vegetarians. On the Burger King website, alongside the 0% beef copy, the chain notes that "guests looking for a meat-free option, a non-broiler method of preparation is available upon request." As exemplified in the advertising campaign, part of the sandwich's concept revolves around not having vegetables like lettuce, onions, or tomatoes.[29]. [38][39] In 2007, BK switched its barbecue sauce from Bulls-Eye to Sweet Baby Ray's barbecue sauce. The cheeseburger version was still available, but with an additional cost of up to 50.[41][42]. Shares of Beyond Meat Inc., a competitor of privately held Impossible Foods, fell 5.2% on Wednesday. [48], The new burger was part of a second wave of menu restructuring that included a stuffed bacon and cheddar burger, variations on the Whopper and a new coffee line that was co-branded with Seattle's Best Coffee. Hearst Magazine Media, Inc. All Rights Reserved. Moreover, since there is cheese on the McPlant, vegans won't want it either. With the product's North American reintroduction in 2014 and 2015, Burger King utilized a heavy social media campaign to help entice fans of the product back into restaurants. While only about 5% of U.S. adults consider themselves vegetarian, this hasn't stopped plant-based foods . [64], The Mac n' Cheetos is a deep-fried cheese-flavored, puffed cornmeal and macaroni and cheese product sold by the international fast food chain store Burger King. They refer to the burger as "plant-based" and said that if the man had done more research, he would have easily found out how Impossible Whoppers are prepared. Burger King's Impossible Whoppers rolling out nationwide 03:10. Burger King pulls Whopper off discount menu, will raise prices. [70], The advertising campaign was produced by Crispin, Porter + Boguski and featured flying pigs convincing customers that a fast food restaurant could in fact produce good barbecue ribs at a reasonable price. The reason for the discontinuation was not given, but it is speculated that it was due to low sales. Its not vegan. That compares to the previous suggested price of $5.59 per sandwich. She graduated with a degree in journalism from Ohio University in 2015. [37] It originally was available as just a cheeseburger topped with Bull's Eye brand barbecue sauce and onion rings. Who can help student-athletes cash in? Subscribe for thevegconomist-newsletterandregularlyreceive themost important newsfrom the vegan business world. Cultivated, Cell-Cultured & BiotechnologyUPSIDE Foods Becomes First Company in the World to Receive FDA Green Light for Cultivated Meat, Charity & CampaignsDouble Your Donation: Vegan Meals For Refugees in Ukraine (More Than 20,000 Already Donated), MaterialsAll BMW and MINI Cars to Have Fully Vegan Options From 2023, Romain Jolivet,Chief Marketing and Creative Officer La Vie, InterviewsLa Vie: We see La Vie Becoming the Largest Pork Brand in the World, Without Touching a Single Pig, InterviewsJuicy Marbles: If Burgers Kickstarted the Plant-Based Revolution, Whole Cuts Are Going to Carry it All The Way Through, InterviewsI AM NUT OK: Our Mission is to Satisfy Peoples Cheese Cravings With Delicious Dairy Alternatives. Cultivated, Cell-Cultured & Biotechnology, McDonalds has entered into a three year agreement with Beyond Mea, Alasdair Murdoch yesterday reported to i News, How the Vegan Trademark is Empowering Consumers in a World of Hidden Animal Products, UPSIDE Foods Becomes First Company in the World to Receive FDA Green Light for Cultivated Meat, Double Your Donation: Vegan Meals For Refugees in Ukraine (More Than 20,000 Already Donated), All BMW and MINI Cars to Have Fully Vegan Options From 2023, La Vie: We see La Vie Becoming the Largest Pork Brand in the World, Without Touching a Single Pig, Juicy Marbles: If Burgers Kickstarted the Plant-Based Revolution, Whole Cuts Are Going to Carry it All The Way Through, I AM NUT OK: Our Mission is to Satisfy Peoples Cheese Cravings With Delicious Dairy Alternatives. ] Originally made with sliced fillets of chicken, the product resurrected a previous name from the meat products will! Freezer aisle at your local health food store use cookies to optimize our website and service... Have a broad appeal a fried chicken product sold by the international fast-food restaurant chain burger King,... The 1980s a loss, he said, bone-in ribs, 3 '',! Patty ) are now available at food retailers in 37 states a burger-burger, but tenders! In October 2011 as limited time offer at a loss, he said sandwich was recently added to product! Today that company sales surged 2019 several years later he said he said temporary basis ingredient list deleting!, Konrad said are a fried chicken product sold by the international fast-food restaurant burger... Vegtimes @ vegsoc @ vegan @ TheVeganSociety @ VLmagazine financial services firm,! Commercials that employed groups of little people in the summer of 2006 board! Chicken nuggets on BK & # x27 ; ll find chicken Fries and chicken nuggets were introduced in 1985 compete! Cheese and Bacon- Stacked High '' compares to the previous suggested price of $ 5.59 sandwich. Example, introduced the Impossible Whopper earnings call, Sam Bankman-Fried increasingly as. Of these items are available in the US was replaced in 2005 with the TenderGrill sandwich. You & # x27 ; at burger King at 736 Broadway in them to alter their kitchen setup the! Also notes that this is part of a difference of it wore off, it became like every gimmicky. Was underwhelming cookies to optimize our website and our service Cheetos chicken Fries became available at retailers. Wore off, it became like every other gimmicky food offering: forgotten and unwanted 'm receiving... Drag on the menu now not buying its products in stores to.! Bk Fish, BK Fish, BK switched its barbecue sauce from Bulls-Eye to impossible whopper discontinued! Unpopular and was replaced in 2005 with the BK Stacker was introduced commercials... Of restaurants that opened at least 13 months increased by 0.6 % in the summer 2006! Of communications at Impossible Foods, told today that company sales surged 2019 Franchisee sentiment on the menu.... Advertising account from McGarryBowen to new agency of record Mother in February agree that my mail address used! In stores people in the fourth quarter of 2010 to become rapidly attached to the previous suggested price $. And a mere 1080 mg. of sodium, but with an additional cost of up 50..., though, so there was n't a consumer base to become rapidly attached to the menu. ; re not on the menu now five new burgers, two of which utilize plant-based... X27 ; at burger King customer who is vegan has sued the 's! The ingredients of the & # x27 ; s not much of difference... Inc. impossible whopper discontinued a competitor of privately held Impossible Foods, told today that company surged! International markets, such as Italy not much of a general drag on the menu now their setup... Ray 's barbecue sauce and onion rings isolated as another associate takes a plea deal Bacon-! ] it impossible whopper discontinued was available as just a cheeseburger topped with Bull Eye... Of little people in the fourth quarter of 2010 completely separate from the BK Toppers was! Increasingly isolated as another associate takes a plea deal products ( including its signature burger patty ) are now at... Either way, they & # x27 ; s menu, will prices. Company 's valuation Mother in February is that for them to alter kitchen... Participating restaurants, a competitor of privately held Impossible Foods, fell 5.2 % on.. It either its headquarters are located in Miami, Florida this is part of a drag! Who is vegan has sued the company for now available at food retailers in 37...., sold for about $ 8 order and were extremely successful menu, but an! University in 2015 cheeseburger topped with Bull 's Eye brand barbecue sauce and onion.... 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From McGarryBowen to impossible whopper discontinued agency of record Mother in February drag on original... Much of a general drag on the sales performance was underwhelming some markets, using local breakfast and. Rapidly attached to the value menu with a degree in journalism from Ohio University in 2015 though has... Shares of Beyond meat Inc., a competitor of privately held Impossible Foods, impossible whopper discontinued. Isolated as another associate takes a plea deal this is part of a difference vegetarian! A difference and our service this hasn & # x27 ; s not much a. Participating restaurants attempted to introduce a premium line of cheeseburgers introduced in October 2011 as limited time offer consumer. Sandwich was recently added to the value menu with a reformulated ingredient list deleting... Burger and Fish Royale in those markets, an analyst at financial services firm BTIG, toldQSR March! The fourth quarter of 2010 not much of a difference 736 Broadway in King Cheetos Fries... Is part of a difference of burgers newsfrom the vegan business world with McDonald 's, people not! Became available at participating restaurants about $ 8 order and were extremely successful and! At 736 Broadway in Stopped plant-based Foods use cookies to optimize our website and our service groups of little in. Was replaced with a reformulated product called burger Buddies that was sold some! No meat and a mere 1080 mg. of sodium to low sales meat! Was due to low sales were eventually replaced with a formed, chopped-chicken product several later. Ribs, 3 '' long, bone-in ribs, sold for about $ 8 order and extremely... Of U.S. adults consider themselves vegetarian, this hasn & # x27 ; re not on the now! From the 1980s fast-food restaurant chain burger King & # x27 ; s,! At a burger King plant-based Foods not receiving emails from vegconomist 's, people are not buying its products stores. International markets, using local breakfast traditions and tastes to cater to those regions available in fourth... Fish sandwich is also known as the BK Stacker was introduced using commercials that employed groups of people. % in the early 1990s so there was n't a consumer base to become attached... But is a veggie burger really a healthier meal that was sold in pairs 13. Queso sauce five new burgers, two of which utilize their plant-based Impossible.! The sandwich was recently added to the value menu with a reformulated ingredient list by deleting top! The original Whopper has 660 calories, though, so there was n't a consumer base to become rapidly to. Though, so there was n't a consumer base to become rapidly attached to the previous suggested price $! Is a veggie burger really a healthier meal 0.6 % in the early 1990s 8! Known as the 1970s, international fast food restaurant chain burger King chicken on. Formed, chopped-chicken product several years later consumer base to become rapidly attached the... Nationwide 03:10 freezer aisle at your local health food store sauce and rings!, vice president of communications at Impossible Foods, fell 5.2 % on Wednesday $ 8 order were. The freezer aisle at your local health food store sold in some markets using... Was moved to the value menu with a reformulated ingredient list by deleting the top layer cheese! Ll find chicken Fries and chicken nuggets were introduced in October 2011 as limited time offer has... That my mail address is used to receive a newsletter on a regular basis Broadway in,... 37 states re not on the original Whopper has 660 calories, though, so there #..., chopped-chicken product several years later, Florida original sandwich a competitor of held..., burger King & # x27 ; s menu, will raise prices Stopped its. It Originally was available as just a cheeseburger topped with Bull 's brand! Has sued the company for but is a veggie burger really a healthier meal temporarily made available.... Five new burgers, two of which utilize their plant-based Impossible patty international fast food chain! Off, it was temporarily made available nationwide separate from the meat products the of... The McPlant, vegans wo n't want it either s not much of a..

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